03
03
TALENT LEDGER
TALENT LEDGER
CLIENT
CLIENT
TALENT LEDGER
TALENT LEDGER
challenge
challenge
Talent Ledger needed to make a clear, immediate impact in the crowded US tech and blockchain recruitment space. While their service offering was strong, the brand lacked the visual presence and cultural alignment to stand out in a fast-moving, design-literate market. The challenge was to create an identity that didn’t just look the part, but also signalled relevance, trust, and innovation to startups and tech-native client, without slipping into generic or overly corporate territory.
Talent Ledger needed to make a clear, immediate impact in the crowded US tech and blockchain recruitment space. While their service offering was strong, the brand lacked the visual presence and cultural alignment to stand out in a fast-moving, design-literate market. The challenge was to create an identity that didn’t just look the part, but also signalled relevance, trust, and innovation to startups and tech-native client, without slipping into generic or overly corporate territory.
approach
approach
To stand out in a visually saturated space, I grounded the brand in an aesthetic that felt tech-native, youthful and culturally current, while maintaining clarity and restraint. Alongside the core identity, I crafted a cohesive visual language, selecting and shaping photography, iconography, and motion to echo the layered, systems-based nature of blockchain and AI without becoming abstract or inaccessible. Every element was designed to feel deliberate but not overworked. Sharp enough for tech, human enough for recruitment, and flexible enough to work across LinkedIn feeds, pitch decks and founder DMs alike.
To stand out in a visually saturated space, I grounded the brand in an aesthetic that felt tech-native, youthful and culturally current, while maintaining clarity and restraint. Alongside the core identity, I crafted a cohesive visual language, selecting and shaping photography, iconography, and motion to echo the layered, systems-based nature of blockchain and AI without becoming abstract or inaccessible. Every element was designed to feel deliberate but not overworked. Sharp enough for tech, human enough for recruitment, and flexible enough to work across LinkedIn feeds, pitch decks and founder DMs alike.
outcome
outcome
Within the first six months of launch, Talent Ledger successfully placed 15 high-value contract candidates across the tech and blockchain space, validating both the business model and the brand’s ability to build trust in a competitive market. The identity played a key role in attracting talent and opening doors with fast-scaling startups, proving that a strong, relevant brand can drive real-world traction from day one.
Within the first six months of launch, Talent Ledger successfully placed 15 high-value contract candidates across the tech and blockchain space, validating both the business model and the brand’s ability to build trust in a competitive market. The identity played a key role in attracting talent and opening doors with fast-scaling startups, proving that a strong, relevant brand can drive real-world traction from day one.
Credits
Andy Harrison
Creative Direction
Andy Harrison
Design
Andy Harrison
Motion
Maria White
Video
Credits
Andy Harrison
Creative Direction
Andy Harrison
Design
Andy Harrison
Motion
Maria White
Video
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
