05
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NEWBALANCE: CLUBHOUSE 3.0
NEWBALANCE: CLUBHOUSE 3.0
CLIENT
CLIENT
NEW BALANCE X HIGHSNOBIETY
NEW BALANCE X HIGHSNOBIETY
challenge
challenge
Timed around the Berlin Marathon, Clubhouse 3.0 was Highsnobiety and New Balance’s latest evolution of their community-first running activation. The ask was to transform a raw Berlin event space into a cultural hub that blended movement, music, and style – hosting everything from shake-out runs to an Action Bronson live set. Visually and experientially, the challenge was to craft an environment that felt both elevated and accessible: one that resonated with club runners, streetwear fans, and Berlin’s creative scene in equal measure.
Timed around the Berlin Marathon, Clubhouse 3.0 was Highsnobiety and New Balance’s latest evolution of their community-first running activation. The ask was to transform a raw Berlin event space into a cultural hub that blended movement, music, and style – hosting everything from shake-out runs to an Action Bronson live set. Visually and experientially, the challenge was to craft an environment that felt both elevated and accessible: one that resonated with club runners, streetwear fans, and Berlin’s creative scene in equal measure.
approach
approach
Collaborating closely with two designers, we developed a tactile, analogue-led visual system that anchored the Clubhouse 3.0 identity. Our goal was to create a textural framework that felt lived-in and raw, echoing the energy of Berlin and the physicality of the marathon weekend. From overlays to environmental graphics, we ensured every design element supported the intersection of performance and culture, while remaining flexible enough to house creator content, event info, and brand storytelling.
Collaborating closely with two designers, we developed a tactile, analogue-led visual system that anchored the Clubhouse 3.0 identity. Our goal was to create a textural framework that felt lived-in and raw, echoing the energy of Berlin and the physicality of the marathon weekend. From overlays to environmental graphics, we ensured every design element supported the intersection of performance and culture, while remaining flexible enough to house creator content, event info, and brand storytelling.
outcome
outcome
The activation generated over 16 million impressions and 67,000 clicks across digital platforms, with a 7.49% CTR and strong engagement around product discovery. On the ground, the Clubhouse became a cultural anchor point during Berlin Marathon weekend, merging running crews, live music (including Action Bronson), and creator content into a cohesive brand experience. The result was a powerful blend of community impact and measurable performance, reinforcing New Balance’s position at the intersection of sport and culture.
The activation generated over 16 million impressions and 67,000 clicks across digital platforms, with a 7.49% CTR and strong engagement around product discovery. On the ground, the Clubhouse became a cultural anchor point during Berlin Marathon weekend, merging running crews, live music (including Action Bronson), and creator content into a cohesive brand experience. The result was a powerful blend of community impact and measurable performance, reinforcing New Balance’s position at the intersection of sport and culture.
Credits
Andy Harrison
Creative Direction
Andy Harrison
Motion
Maria White
Video
Credits
Andy Harrison
Creative Direction
Andy Harrison
Design
Andy Harrison
Motion
Maria White
Video
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
