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M-TONE RECORDS

M-TONE RECORDS

CLIENT

CLIENT

M-TONE RECORDS

M-TONE RECORDS

challenge

challenge

Create a brand which focused on quality of output, whilst remained true to the humble beginnings of house music, launching up and coming artists, garnering success in store and standing out cross-platform in an already saturated market.

Create a brand which focused on quality of output, whilst remained true to the humble beginnings of house music, launching up and coming artists, garnering success in store and standing out cross-platform in an already saturated market.

approach

approach

My approach fused an industrial, system based visual style that felt at-home in the label’s birth-place of Ancoats, and thorough competitor research, partnered with extensive brand strategy development, to ensure that the label remained true to it’s origin story and audience. I built a sophisticated architecture behind the scenes to add meaning and weight to the visual style.

My approach fused an industrial, system based visual style that felt at-home in the label’s birth-place of Ancoats, and thorough competitor research, partnered with extensive brand strategy development, to ensure that the label remained true to it’s origin story and audience. I built a sophisticated architecture behind the scenes to add meaning and weight to the visual style.

outcome

outcome

European distribution based in Leipzig with internationally stocked releases, both physically and digitally. A multitude of internationally signed artists and collaborators. Beatport charted EP’s and guest playlist entries. Although not necessarily quantifiable, many of the artists who approached M-Tone said that they did so for, not only the quality of output, but the unique artwork and visuals which was a nice touch.

European distribution based in Leipzig with internationally stocked releases, both physically and digitally. A multitude of internationally signed artists and collaborators. Beatport charted EP’s and guest playlist entries. Although not necessarily quantifiable, many of the artists who approached M-Tone said that they did so for, not only the quality of output, but the unique artwork and visuals which was a nice touch.

Credits

Andy Harrison

Creative Direction

Andy Harrison

Design

Andy Harrison

Motion

Maria White

Art Direction

Credits

Andy Harrison

Creative Direction

Andy Harrison

Design

Andy Harrison

Motion

Maria White

Art Direction

Quote

Noah Jenkins, CEO