05
05
GDK
GDK
CLIENT
CLIENT
GERMAN DONER KEBAB
GERMAN DONER KEBAB
challenge
challenge
German Doner Kebab (GDK) was working to reposition itself social‑first, moving beyond “late-night kebab” associations and breaking into Gen Z and mainstream casual‑dining audiences. The brand needed to reposition in social channels as fresh, bold, culturally attuned and worthy of daylight, cutting through a cluttered QSR category and expanding beyond night‑time habits
German Doner Kebab (GDK) was working to reposition itself social‑first, moving beyond “late-night kebab” associations and breaking into Gen Z and mainstream casual‑dining audiences. The brand needed to reposition in social channels as fresh, bold, culturally attuned and worthy of daylight, cutting through a cluttered QSR category and expanding beyond night‑time habits
approach
approach
As Lead Designer on the account at Social Chain, I led the rebrand of GDK’s social presence, crafting a visual system across layouts, filters, typography, and motion styling consistent with GDK’s bold, urban positioning. Working closely with the creative team, we produced structured social campaigns (tease, launch, sustain) for debuts like the Coco x Kiki kebab, integrating stylised digital stills, motion loops, and talent/content partnerships tailored for platforms like TikTok, Instagram, Facebook and X. My role focused on art direction and visual continuity, ensuring assets were modular, eye-catching and aligned with GDK’s emerging fashion‑meets‑food identity.
As Lead Designer on the account at Social Chain, I led the rebrand of GDK’s social presence, crafting a visual system across layouts, filters, typography, and motion styling consistent with GDK’s bold, urban positioning. Working closely with the creative team, we produced structured social campaigns (tease, launch, sustain) for debuts like the Coco x Kiki kebab, integrating stylised digital stills, motion loops, and talent/content partnerships tailored for platforms like TikTok, Instagram, Facebook and X. My role focused on art direction and visual continuity, ensuring assets were modular, eye-catching and aligned with GDK’s emerging fashion‑meets‑food identity.
outcome
outcome
Under Social Chain’s stewardship, GDK’s Coco x Kiki launch campaign alone earned 52.4M impressions, 307K engagements, and reached 15.8M users, demonstrating strong social traction within the targeted 18–34 Gen Z and urban culture segments.
Under Social Chain’s stewardship, GDK’s Coco x Kiki launch campaign alone earned 52.4M impressions, 307K engagements, and reached 15.8M users, demonstrating strong social traction within the targeted 18–34 Gen Z and urban culture segments.
Credits
Catherine Jell
Creative
Andy Harrison
Lead Design
Becky Sumner
Motion
Grace Ingrey
Account Management
Credits
Catherine Jell
Creative
Andy Harrison
Lead Design
Becky Sumner
Motion
Grace Ingrey
Account Management
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
