German Doner Kebab

With a new owner and a new approach to their business model, GDK required a totally new social facing look and feel to increase conversion rates and tap into a previously untouched demographic - centred around music and sport culture - focusing primarily on youth culture and grime/drill.

With a new owner and a new approach to their business model, GDK required a totally new social facing look and feel to increase conversion rates and tap into a previously untouched demographic - centred around music and sport culture - focusing primarily on youth culture and grime/drill.

With a new owner and a new approach to their business model, GDK required a totally new social facing look and feel to increase conversion rates and tap into a previously untouched demographic - centred around music and sport culture - focusing primarily on youth culture and grime/drill.

Client

German Doner Kebab

Services

Art Direction Branding Social Media Design

Industries

Food / Entertainment

Date

2021/22

App Screen with open sidebar
App Screen with open sidebar
App Screen with open sidebar

Working alongside a wider team of designers, animators, creatives and copywriters, I was tasked with developing GDK’s branding, tone of voice and overall art direction. This began with refreshing their visual identity through logo and asset audits, moving through to social and out of home output, as well as art directing shoots and brand partnerships.

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer
App Measure Weight Screen
App Measure Weight Screen
App Measure Weight Screen

Have a project in mind?

Let's talk.

Have a project in mind?

Let's talk.

Have a project in mind?

Let's talk.