In collaboration with the lead creative, I applied a rougher and more youthful visual style as a way to tap into subcultures centred around sport and music. The style itself took heavy inspiration from experimental design trends, as well as the use of analogue methodology such as photo scanning and mixed media.
In collaboration with the lead creative, I applied a rougher and more youthful visual style as a way to tap into subcultures centred around sport and music. The style itself took heavy inspiration from experimental design trends, as well as the use of analogue methodology such as photo scanning and mixed media.
In collaboration with the lead creative, I applied a rougher and more youthful visual style as a way to tap into subcultures centred around sport and music. The style itself took heavy inspiration from experimental design trends, as well as the use of analogue methodology such as photo scanning and mixed media.
Client
BoohooMAN
Services
Social Media Design
Industries
Music
Date
2021/22
In collaboration with the creative team and studio, I designed an identity that aligned with the new line and it’s shoot, taking inspiration from coding language, CRT monitor textures and topographic / relief maps to encapsulate the juxtaposition between the visually ancient shoot location of volcanic Lanzarote, and the modern Activewear designed to excell under harsh conditions.
